Storyboard

RYE & LYE is a brand that grew out of a fortuitous (but lucky) encounter, between two individuals filled with dreams, ideas, and insights – Mr. Lye, avant-garde industrial designer and visionary, with a passion for fast cars and 1930s architecture; and Mr. Rye, mature professor of modern art, captivating caretaker of great wisdom and charm, lover of the Italian bolidismo movement and Audrey Hepburn films.

The blending of their lives, enthusiasms and dreams breathed life into a brand that, year after year, collection after collection, defines an eyewear style whose aim is to capture the essence of beauty and innovation in its every expression.

And now, a new chapter is added to this fascinating story…

Cortina d’Ampezzo, end of autumn: Mr. Rye and Mr.Lye had planned a trip to the Dolomites, partly for business, partly for pleasure. Between a walk in the forest, a contemporary art show, a chat with the local artisans and several drinks on the terrace of the Belvedere, they came up with the insights and ideas that form the foundation of the new collection.

Assertive and exemplary, the collection boasts sinuously retro lines that are futuristic in their courageous use of components, with an almost obsessive quest for the right materials to pair with the most state-of-the-art manufacturing technologies.

Extremely light, hand-bent wood, artfully crafted luxury leather, fragments of Swarovski crystals, and almost imperceptible ‘shavings’ of thousand-year-old stone discretely layered and combined in perfect unison, as if molded by the wind.

A collection that is both bold and refined, for those whose eyewear reflects the complex uniqueness of their character.